ADRIA development is a food industry technical center that was created in 1971 in Quimper. The company offers services in research/innovation and training/audits/advice for manufacturers.
In concrete terms an ADRIA trainer can work with a manufacturer to train their teams to implement a new quality repository or accompany a manufacturer with regulatory labelling compliance.
ADRIA launched the project to renew their CRM tool in 2013 with the objective of harmonizing the company’s data and processes. Composed of 7 different teams, each with a different business and with a different customer approach, the complexity for Adria Development resided in the need to find a software program that was flexible enough to adapt to the needs of the different departments and capable of standardizing both customer qualification and their data.
Today, Marie Gléonec, Customer Relations and Marketing Project Manager at ADRIA Development bears witness to the numerous advantages obtained thanks to the implementation of the Microsoft Dynamics CRM by isatech:
harmonization all the customer relation management tools at ADRIA so as to deliver a common experience to all 7 of its departments,
structuring and standardizing of the business and working practices,
centralization of information and assurance of its reliability,
efficient collaboration and sharing of information, both horizontally and vertically,
optimization of the piloting of the company to improve profitability, customer satisfaction and customer loyalty.