Bic sport : Responds to its expansion issues

Bic sport
Responds to its expansion issues

A pioneer in sports, BIC Sport has managed to democratize in 30 years the surfing, surfboard and more recently stand-up paddle. It is the only manufacturer to have kept its production site in Europe. Founded in 1979, the subsidiary of BIC began with industrialization surfboards. From one success to another, the brand has always been able to adapt to market trends. Today, the company maintain a big part of the French surf schools.

With Microsoft Dynamics AX by Isatech and its Consumer packaged goods Module, BIC Sport is no longer quite the same company:

  • It now has a tool adapted to international constraints and responding to country-specific regulatory requirements.
  • It optimizes its industrial reactivity, including order processing. It improves management of deliveries, through complex and diversified distribution channels.
  • It analyzes its data through a powerful and functional reporting that meets the requirements in the stock exchange side.


The project

Customer to Isatech since 2000, BIC Sport has first used our Microsoft Dynamics NAV ERP. Its strong growth, its product diversification, its conquest of new sectors and markets led the company to revise its information system.

The company, which exports always more (95% of production carried out on the French territory), followed our advice and opted in 2012 for a more complete solution, oriented towards a multi-site management. The deployment of Microsoft Dynamics AX reflects the trust of BIC Sport in our results based partnership, quality and innovation